People raise money online for all kinds of reasons. It could be for medical bills, a school trip, a community project, or helping a friend in need. Fundraising websites make it possible to reach more people and collect donations faster than traditional methods. You just set up a page, share your story, and people can contribute from anywhere.
This guide covers what fundraising websites are, how they work, and the most common options people use in the USA. It also explains what to look for when choosing one so you can avoid hidden costs or slow payouts.
What is a fundraising website
A fundraising website is an online platform where you can create a page to collect donations. You tell your story, add pictures or videos, and set a goal amount. Supporters can visit the page, make a donation, and often leave messages of support.
Many of these websites handle the payment processing. They collect the money, take out their fees, and send the rest to you. Most allow donations through credit card, debit card, and sometimes PayPal or other payment apps.
Why people use fundraising websites
Fundraising websites make it easier to share your cause with a wide audience. Instead of walking door to door or holding a local event, you can post your fundraiser link on social media, email it to friends, or even get featured in local news.
They also help build trust. People are more likely to give when they can see a clear story, photos, and updates. And because payments are handled securely, donors feel safer giving online.
Popular uses for fundraising websites
In the USA, fundraising websites are used for many personal, community, and nonprofit needs. Some common examples include:
- Medical expenses such as surgery, treatment, or recovery costs
- Funeral and memorial costs to help families in difficult times
- Education including tuition, study programs, or school supplies
- Community projects like park cleanups, local events, or repairs
- Animal rescue for vet bills, shelter needs, or adoption support
- Sports and teams to pay for uniforms, travel, or training
How fundraising websites work
Most platforms follow a simple process:
- Sign up Create an account with your name and contact details
- Set up your fundraiser Write your story, add a goal, upload photos or videos
- Share the link Post it on social media, send it to contacts, or print flyers with a QR code
- Collect donations Supporters send money online
- Withdraw funds After fees, the money is sent to your bank account
Some platforms release funds right away while others hold them until the campaign ends.
Fees and costs to expect
While many fundraising websites advertise “free,” they often still charge fees. Common charges include:
- Platform fee A percentage of each donation, sometimes waived for personal fundraisers
- Payment processing fee Charged by credit card processors, usually around 2.9 percent plus a small fixed amount per transaction
- Transfer fees If funds are sent internationally or through certain payment services
It’s worth checking the full fee structure before you choose a platform. Even small differences in fees can add up with larger fundraisers.
Features that matter
When picking a fundraising website, look at more than just the name. Key features include:
Ease of use The setup process should be quick and simple without needing technical skills
Payout speed You should be able to access funds fast, especially for urgent needs
Share options Built-in tools for sharing on social media or generating QR codes
Donor support Easy donation process without forcing donors to create accounts
Mobile-friendly design Works well on phones and tablets since many donors will give on mobile
Security Encrypted payments and fraud protection for donors and organizers
Fundraising websites for personal causes
For personal or family needs, popular USA options include WhyDonate, GiveSendGo, and Fundly. These sites are widely known, easy to use, and allow you to share updates so donors can follow your progress. Many people choose them for urgent medical expenses, emergencies, or one-time events.
Fundraising websites for nonprofits
Nonprofits often use platforms like Classy, Donorbox, and Givebutter. These tools provide more options for recurring donations, event ticketing, and integration with donor management systems. They are better suited for registered organizations that run multiple campaigns a year.
Fundraising websites for creative projects
For creative work such as films, books, or art, Kickstarter and Indiegogo are common choices. These sites work more like crowdfunding where backers get rewards for supporting your project. They have all-or-nothing funding rules for some campaigns, so you only get the money if you meet your goal.
Social media fundraising tools
Some people skip dedicated fundraising sites and use built-in tools on Facebook or Instagram. These let you create a fundraiser linked to your social profile. Donations are handled through their payment partners. The reach can be large if you have an active network, but the features are usually limited compared to dedicated platforms.
How to make your fundraiser stand out
Fundraising websites give you the tools, but the success often depends on your effort. Keep your story clear and personal. Use real photos. Explain why the money is needed and how it will be used. Post updates often so donors feel involved and see the progress.
Share your fundraiser more than once. People might miss it the first time. Ask friends and family to share it too. The more people who see it, the better your chances of reaching your goal.
Risks and things to watch
Some people worry about scams. It’s true that not every fundraiser is honest. This is why platforms have verification processes and why donors often give to people they know or causes with public details.
For organizers, one risk is counting on money that never arrives. Some donations may fail or be refunded. Also, not every fundraiser goes viral. Many only get support from close friends and family.
The future of fundraising websites
Fundraising websites are likely to keep growing in the USA. More people are comfortable giving online, and payment options are getting faster. Mobile donations are becoming the norm, and platforms are adding features like text-to-donate and QR codes for in-person events.
The main trend is making the process quicker for both donors and organizers. Platforms that keep fees low and payouts fast are winning more users.
Final thoughts
Fundraising websites make it possible for anyone to ask for help and collect donations online. Whether you are covering medical bills, launching a creative project, or supporting a nonprofit, there is likely a platform that fits your needs. The key is picking one that is simple, secure, and fair on fees. Then focus on telling your story clearly so people understand why their help matters.
