Planning unforgettable tours is one thing—but getting them noticed online is a whole other journey. With over 90% of travellers starting their trip planning on Google, optimising your tour packages for search engines is no longer optional. It is essential.
So, how can your travel business rise above the noise and earn those top spots? Let us break down seven proven strategies that every SEO agency in Dubai recommends helping your tours rank and convert better.
Target the Right Keywords for Travel Intent
You cannot optimise what you do not understand. The journey starts with knowing what your ideal travellers are searching for. Are they after “private hot air balloon rides in Cappadocia” or “budget-friendly city tours in Rome”?
Use tools like SEMrush, Ubersuggest, or Google Keyword Planner to:
- Find keywords with decent volume and low competition.
- Target long-tail phrases that reflect purchase intent.
- Localise your keywords with city names, seasons, or special interests.
These keywords should appear naturally in your package titles, URLs, headers, and descriptions—no stuffing!
Structure Your Pages with SEO in Mind
Google and users alike prefer structured content. Instead of dumping all tours on one page, create individual landing pages for each package.
Here is what a well-structured tour page includes:
- A clear, keyword-rich title
- Descriptive URLs (e.g., /luxury-nile-cruise-egypt)
- Scannable sections: itinerary, inclusions, FAQs, reviews
- Strong internal links to related guides or articles
Here is a simple breakdown of what makes an SEO-friendly tour page vs. a non-optimised one:
| Feature | SEO-Optimised Tour Page | Non-Optimised Tour Page |
| URL Structure | /Dubai-desert-safari-private | /tours?id=123&cat=desert |
| Page Title | “Luxury Private Desert Safari in Dubai” | “Home – Tour #123” |
| Meta Description | “Book a private desert safari in Dubai with premium perks” | None or generic |
| Page Load Speed | Under 3 seconds | 5+ seconds |
| Mobile-Friendly Design | Yes | No |
| Keyword Integration | Naturally written into content | Stuffed or missing |
| Unique Description | Custom-written, persuasive | Copied or bland |
| Internal Linking | Linked to travel blogs or related pages | Missing or broken links |
Do not Neglect Mobile Optimisation
Today’s travellers plan on the go. Whether they are on a lunch break or already at the destination, your website needs to work seamlessly across all devices.
Ensure your tour pages:
- Are fully responsive.
- Load in under 3 seconds
- Have clear CTAs (like “Call Now” or “Book via WhatsApp”)
A reliable SEO agency in Dubai will also check your mobile experience alongside your SEO audit. In many cases, a ppc agency in Dubai may even optimise mobile-first campaigns to boost visibility and conversions for tours.
Use Engaging and Unique Descriptions
One of the biggest SEO mistakes in the travel industry? Reusing supplier or competitor descriptions. Google rewards originality.
Make your descriptions:
- Story-driven and benefits-led
- Tailored to your target audience (luxury, adventure, family)
- Naturally embedded with target keywords
Bonus tip: Write as if you are talking to your ideal customer over coffee. Keep it real, not robotic.
Leverage Reviews and Testimonials for SEO Boost
Social proof is SEO gold—especially when presented the right way.
Add:
- Verified customer reviews on each package page.
- Rich snippets using schema markup to show star ratings in search results.
- User-generated content like travel photos or short testimonials
This not only helps with rankings but also builds trust and increases conversions.
Implement Internal Linking and Location Pages
Help Google crawl your site better and guide users with relevant internal links. For example:
- Link a “7-day Thailand itinerary” blog to your Thailand tour packages.
- Cross-link between related tours or seasonal promos.
Also, create geo-focused landing pages (e.g., “Summer Tours from Dubai to Georgia”) that target travellers from your base city.
Use Structured Data and Optimised Images
Structured data (aka schema markup) helps search engines understand your content. Use it to:
- Highlight pricing, reviews, availability, and locations.
- Appear in featured snippets or Google’s “People Also Ask” boxes.
When it comes to images:
- Use compressed formats for faster loading.
- Add descriptive alt text (e.g., “Couple enjoying a candlelit cruise on the Seine”)
- Rename files with SEO-friendly names like luxury-seine-river-cruise-paris.jpg
Extra SEO mileage comes from including geotags and captions for visual context.
Mistakes to Avoid When Optimising Tour Packages
Knowing what to do is powerful. But knowing what to avoid is just as critical.
Here are the most common pitfalls that can damage your visibility:
- Stuffing keywords unnaturally across the page
- Using duplicate descriptions from partners or suppliers
- Forgetting to optimise for mobile and page speed
- Ignoring internal linking structure
- Uploading heavy images with no alt text
Avoiding these not only improves SEO—it dramatically improves the user journey.
Quick Wins for Tour SEO:
- Add an FAQ section with schema markup.
- Create multilingual pages if targeting international clients.
- Regularly update seasonal or holiday-specific tour pages
- Include payment trust badges for credibility.
- Submit an updated sitemap via Google Search Console
FAQ: Tour SEO Questions Answered
How do I rank my tour packages on Google?
By combining keyword-rich content, strong page structure, mobile optimisation, and original copy. Add internal links and schema markup for a competitive edge.
Can a PPC agency in Dubai support organic SEO too?
Yes! Many PPC agencies in Dubai, like integrated digital firms, offer both SEO and PPC for a holistic approach to traffic and conversions.
Why aren’t my tour packages ranking?
You might be missing keyword intent, have technical issues like slow loading, or suffer from thin/duplicate content. An SEO audit can pinpoint exactly what’s wrong.
Should I include a blog on my travel website?
Definitely. Blogs build topical authority, answer long-tail search queries, and allow you to naturally link back to your packages.
Is local SEO relevant for travel brands?
Absolutely. If you are based in Dubai or any city, targeting local search terms (like “Dubai to Maldives honeymoon tours”) helps capture a ready-to-book audience.
Standing out on Google means more bookings, more visibility, and more trust. With the right SEO strategy, your tours can rise above the competition and meet your ideal customers exactly where they are searching.
Want to make that happen? Wisoft Solutions is a performance-driven full-service creative and digital agency in Dubai that helps travel brands sharpen their SEO, boost ROI, and scale smart. Whether you need help with content, structure, or technical SEO—we are here to move your rankings forward.
