How to do SEO? Discover what makes a project successful
The digital marketing field is full of mysteries that can be unraveled with constant work. To learn how to do SEO, it is important to understand that this is a process with trial and error and that is constantly evolving thanks to frequent updates from search engines and other platforms.
Check out this special content talking about how the process is done here at Gear SEO and understand the importance of a project dedicated exclusively to SEO in a business. Click Here for Enterprise SEO Services Dubai
How can SEO change your business?
Understanding how to do SEO involves understanding the importance of this project for a business. When it is done in an organized manner and focused on the best results, the company can have extraordinary returns, especially in relation to not needing paid traffic to appear in the first search engine results.
, founder of Gear SEO with over 15 years of experience in digital marketing, explains: “the benefits are countless. From the point of view of return, the main factors that clients look for in an SEO project are: exposure in organic searches (which have no direct relationship with the brand) and the decreasing dependence on paid traffic”.
SEO work carried out assertively can help to build customer loyalty to a business. “A brand that is more present in organic searches is very likely to carry out SEO work”, indicates .
“The brand has an organized website that is quick to load, mobile-friendly and has relevant content, and is an authority in the segment in which it operates through SEO work,” adds . This means that doing SEO and investing in it is a great alternative to boost your business.
Is there a fixed process for carrying out an SEO project?
SEO is an area that is constantly being updated and growing, so there is no fixed process to be followed. The work is done through frequent trials and studies of everything that Google uses as a guideline for ranking content and pages.
explains that “SEO is a science of trial and error that, over the years, has accumulated with updates to Google’s guidelines for organic searches. That said, what we have today is a set of good practices that have been proven over time and work properly.”
“However, each agency and professional has their own particularities for organizing the steps, building authority, and technical recommendations. Therefore, there is no predefined step-by-step guide for carrying out an SEO project,” adds the founder of Gear SEO.
SEO at Gear SEO: how is the project done?
It is already clear that learning how to do SEO on a website is a path of constant study and attempts that may or may not generate results. Seeking quality and assertiveness, Gear SEO offers a project that involves all areas. Below, you will learn a little more about it.
Strategy:
It all starts with the work of the Strategy area. This department selects the keywords for content production. This is done considering several aspects, such as segment, competition and business objectives.
“Strategy is the tip of the iceberg. Based on the relationship with the client, we provide guidance for the other areas of the SEO project. Therefore, I believe that it has a great impact based on the needs of each company we serve”, says Douglas Gomes, Strategy Leader with three years of experience in the area.
“Here, we kick off content production by defining the main and semantic keywords and also providing guidance on which URLs and groups belong to that keyword”, explains the specialist.
Content:
SEO content is developed in this second stage. In order to rank in the first search results, it is very important to pay attention to the brand’s persona, the target audience and, of course, to conduct quality research to produce authoritative texts about the segment.
“Content basically contributes to two fronts in SEO: it works on the user experience on the page, providing information and tips, and it provides a set of keywords that are tracked and ranked by search engines. Head of Content at Gear SEO with over ten years of experience in the area.
We use techniques, tools and market expertise, ensuring content that is unique, original, and in tune with the Strategy, On-Page and Link Building fronts.
We develop quality work, thinking about the user, search engine friendly, and that works in synergy with the macro strategy of an SEO project. This is what we believe is the right way”, concludes the Head of Content.
