5 Reasons Social Media is essential for SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only just begun taking advantage of in the last few years, but it’s very important to leverage particularly if you’re investing efforts in SEO. While the advantages of social media are not immediately apparent, they’re crucial for SEO help. Below are five reasons why social media is vital to SEO.

iStock Image1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time. When people tweet, like or comment on an article it is referred to as a social engagement. The more social engagements your content receives, the more social signals you build to your website. Search engines look at the social signals they receive, and then use them as an indicator of quality when ranking the content. This allows search engines to determine what content people consider to be most valuable and what algorithm they believe to be good quality. The content you’ve created can be immediately indexed when it’s getting a lot of social interaction.

2) Link Building

The days of going out and soliciting websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method to create quality content that is link-worthy. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you publish your content to interested audiences who might be willing to link to it, should it be worth linking to. They will also spread your content among others and boost your authority.

3) The amplifying of content

No matter how top-quality your content is, it won’t achieve much success without amplification. Sure, email marketing can be a great way to amplify content, but it can only reach the people in your marketing database. Social media allows you to expand your reach with your content. Once you share your content, your following will connect with their friends should they find it valuable. Then those people will also share it with their friends to increase your reach. You’ll also get relevant traffic as well as inbound linking as well as social signals and brand awareness and are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines use brand image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media is a great way to increase brand recognition and شراء ساعات مشاهدة يوتيوب (Suggested Browsing) boosts the visibility of the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google’s trust and assist with search results that are branded.

5) Social Indexing

Search engines have been indexing social media accounts since a while, which means they now appear in search result pages. This allows your business to appear in search results for specific queries that aren’t exclusive to your site. It’s even better. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method for your website to be ranked in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.